Bassil A. Yaghi, PhD, MRes, MBA, BEEE
Dr. Bassil A. Yaghi is the CEO of StrategistMind, a strategic capability development firm dedicated to helping leaders and organizations master strategy selection through his pioneering 7C Strategy System.He holds a PhD in Management from Cranfield School of Management, where he received the award for Best Doctoral Dissertation, and an MBA with distinction from the University of Leicester.Dr. Yaghi’s career spans senior leadership in industry, consulting, and academia. He has served as Vice President of Business Development and Strategy for a multibillion-dollar conglomerate and as a Partner in PwC’s Strategy & Performance practice in the Middle East. In academia, he has lectured at Cranfield School of Management and led executive education programs on strategy across the UK and Middle East.His research synthesizes over 300 strategy tools, 25 theoretical perspectives, and 2,000+ scholarly works, making complex strategy formulation practical and accessible for executives, policymakers, and practitioners worldwide. His upcoming book, Business Strategy Formulation: The 7C Strategy Wheel (Routledge, 2026), introduces a comprehensive framework for navigating uncertainty, embracing complexity, and exploring the future.
Services
Advising public sector organisations on strategy
Dr Yaghi utilises his expertise as a public strategy consulting partner to advise government organizations on strategy development and implementation, strategic issues, and strategic performance measurement.
Helping organizations build internal consulting capabilities
Dr Yaghi provides tailor-made solutions to help organizations develop capacity in consulting. He draws on his wealth of experience in building consulting firms, practices, and teams, as well as in working with various organizations to create internal consultancies that help them manage their internal and external consulting projects successfully.
Providing custom strategy training courses
Dr Yaghi offers custom strategy training programmes to create an immediate impact on teams and accelerate the transformation of organizations. He provides a highly interactive learning experience with research evidence, practical tools from top consulting firms, and ‘hands-on’ activities, using his experience as a strategy professor.
Speaking on strategy, strategic leadership, and consulting
Dr Yaghi shares his thought leadership and valuable insights by engaging audiences in talks and seminars which educate, stimulate and inspire them in the areas of strategic thinking and leadership.
NEW BOOK AVAILABLE
Business Strategy Formulation: The 7C Strategy Wheel - The comprehensive framework based on over 300 strategy tools and 2,000+ research pieces, now available for pre-order.
